Behind the Brand

BEHIND THE BRAND

BEHIND THE BRAND: ABOUT US

We’re the Bristol lycra lovers making a new kind of uniform for adventure seekers, sparklers, and wild child’s all over the world.

We’re all about expressing yourself and having fun with the outfits you wear. We aim to bring you unique pieces that’ll make you feel incredible. We do this in three ways:  clever tailoring and panelling to sculpt and shape your body, all the patterns, colours and glitter to bring out your shine,  and sustainable practices so your style doesn’t cost the planet!

 

BEHIND THE BRAND: HOW WE WORK

All Burnt Soul pieces, when they are first launched, are brought out in limited runs to ensure we’re able to react quickly to what you like, without creating waste. Because of this, our products may sell out, but we’ll have them back within a few weeks.

If you didn’t manage to get your favourite in time , drop us an email to babyimback@burntsoul.com with the product and size you’re after and you’ll be the first to know they’re back.

 

BEHIND THE BRAND: OUR STORY

Robyn started Burnt Soul back in 2012 as she wanted a catsuit for herself that flattered a curvier figure. A Fashion Design Graduate from Bristol and, at that point, a bespoke evening & wedding dress maker, she had experience with technical pattern cutting and knew how to manipulate panels of fabric to create something that would contour, lift and smooth were needed. She took this and applied it to Burnt Soul. The main goal was to give you guys the ultimate confidence and a freedom you’d never have expected whilst wearing head to toe spandex!

As time went on the team grew and we took on Anna for Studio Management and PR shenanigans, Hannah for extra help with in house sewing, we moved from spare bedroom to studio, and now we’re selling our brand of body confident, deliciously fun prints & glittery fabric all over the world, with fans in the festival, party, yoga, performance, celebrity worlds and beyond!

 

 

SaveSaveSaveSave

BURNT SOUL VALUES

We’re so happy to be seeing a backlash against throw away fashion, with people caring more about the quality and ethics of their clothing than basing their purchase completely on cheapness. A lot of consideration goes into the design and production of our clothing. For instance, all of our production is UK based and made in smaller batches to allow us to react quickly to demands and not to over produce what’s not needed.

We use prints that allow for minimum wastage and any fabric wastage we do get goes to our local scrap store. We try to offer a mixture of stock prints from our suppliers as well as printing our own using designs we have created or collaborations with other designers. This is why you will find a difference in price between the printed Lycra pieces as it costs more to produce our custom, exclusive prints. We’re eager to offer these original and exciting prints because we know they’re not like anything you see anywhere else.

When it comes to the fabric, we choose only the best! All of our prints are digitally printed onto branded Lycra Flexcite which offers vibrant colours, maximum stretch and excellent fabric memory to eliminate baggy knees and saggy boobs over time. We are also now exploring recycled lycra made from fishing nets and tulle as our print base and our standard black lycra. When it comes to the sparkles and shine it can be a little trickier! Due to the way they’re manufactured, over time dulling and wear will occur. To make sure you get the most shine for the longest, we go for the best options available and in some cases do not to make them in styles that see the most wear and tear. For example, we only have one style of fabric for our holographic disco leggings for a reason. We’ve tried and tested this particular fabric and have found that unlike a lot of shiny materials, it   can withstand a greater amount of wear than other foils. This is why we do not use our super special jewel fabric in leggings, swim or crop tops, because they are that bit more delicate.

To bring you items that are made of up to 16 contouring panels , in a range of different fabrics and styles, can be hard. Especially when we endeavour to offer you lasting products you’ll love at the best price we can whilst still sticking to our moral standpoints. But we love a challenge!!

SaveSave

SaveSaveSaveSave